Case study · E-commerce
ČAJ.cz
A premium tea shop for a Prague brand with thirty years of history and more than 500 varieties of tea.
Project overview
ČAJ.cz / 2026ČAJ.cz imports orthodox tea directly from plantations and runs two physical shops in Prague. Its digital store needed to match both the depth of the range and the character of the brand.
- Established
- 1996
- Catalogue
- 500+ tea varieties
- Shops
- 2 in Prague
Challenge
Challenge
The previous website was slow, difficult to manage, and did not reflect the premium brand or the breadth of its catalogue.
Solution
Solution
We rebuilt the shop from the ground up with a new visual direction, clearer categories, a simpler product journey, and a modern front end.
Outcome
Outcome
The result is a faster website, independent content management, and a system ready for new products without developer support.
We had struggled with our rebuild for over a year. Valeriy sent us a finished e-shop — we are launching his version.