of worldwide web traffic came from mobile devices in July 2026.
Data source: StatCounter Case study: SwappieWeb studio / Prague
A website that earns its keep.
Almost anyone can build you a website. We focus on whether it brings in customers and pays for itself.
- Designed to sell
- Original, never templated
- AI where it makes sense
You work directly with me throughout10+ years · from concept to launch
From an early idea to launch and 7 bookings the following week.
Read the case study
Why a Vello website
10+ yearsbuilding websites for real businesses
Within 4 weeksfrom the first call to launch
No templatesevery website starts from scratch
AI, used wellfaster work without generic results
What we build
Everything a website needs to earn.
Strategy, copy, design, development, and promotion. Launch is not the finish line. What happens next matters more.
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Websites that earn
A clear offer, a considered path to enquiry, and an original design. No templates and no effects for their own sake.
Strategy · copy · UX/UI · developmentE-commerce that sells
From the first visit to checkout. We design the store, connect payments, carriers, and systems, then measure where customers drop out.
E-commerce UX · integrations · managementSEO for people and AI
Technical foundations, content, and structure that help people find you through search and AI tools.
SEO · GEO · analytics · growthHow people arrive now
A website must work in a pocket and inside an AI answer.
More than half of worldwide web traffic is mobile. AI assistants still send a smaller but fast-developing share of visits. Your website is increasingly judged before anyone opens a laptop.
of websites in one study had already received at least one visit from an AI assistant.
Research: 3,000 websites Case study: AhrefsThis is standard on every website we build.
We design content, controls, and performance for the smaller screen first.
We give content clear structure, entities, and answers that people and AI systems can understand.
After launch, we track devices, acquisition channels, and the path to an enquiry or order.
Case studies
More than a pretty screenshot.
Each case study covers the brief, the decisions that mattered, and what happened after launch.
Client references
Hear it from the clients.
“Within days I had five visual directions to choose from. We launched the following week and already had seven bookings.”
“We had struggled with our rebuild for over a year. Valeriy sent us a finished e-shop—we are launching his version.”
“A professional website from scratch, delivered quickly and exactly to my vision. It feels like mine, not a template.”
A clear engagement
From a business goal to launch.
First we agree on what the website needs to change. Then we shape the content, build it, and measure the result. Usually within four weeks.
Project phase
Week 1Week 2Week 3Week 4
01
Kickoff call
Goals, customers, and scope.
02
Structure and copy
Sitemap, pages, and words.
03
First look
The complete website design for review.
04
Feedback
One focused round of comments.
05
Build, SEO and testing
Code, analytics, and every screen.
06
Launch and handover
Editor, training, and support.
How we work
A business investment. Not decoration.
The most expensive website is the one that earns nothing. So we start with what you sell, who buys it, and why they should choose you.
I’m Valeriy Lyalin. I’ve spent more than 10 years building websites, connecting strategy, design, and development so they lead to an enquiry or order.
“Every website starts from scratch. We use AI as a tool, never as a substitute for judgement.”
Valeriy LyalinFounder · Design & development · Prague
How much does a custom website cost?
Cost mainly depends on the number of page types, content, integrations, and e-commerce scope. After the initial call you receive an itemised scope and fixed proposal that does not change without your approval.
What is included?
Strategy, structure, content direction, responsive design, development, technical SEO, analytics, testing, launch, editor access, and training. Your proposal lists the exact scope.
How much of my time will the project need?
We need the most input during the kickoff call and one focused feedback round. Materials and decisions stay together in one clear place.
Who prepares the copy and photography?
We help with structure and copy. We can work with your photography or recommend production appropriate to the project.
How long does delivery take?
Most company websites are built and handed over within four weeks. E-commerce and integration-heavy work is scheduled individually.
Can I edit the website myself?
Yes. You receive editor access and short training for normal content changes.
Will I own the whole website?
Yes. Once complete, the code, content, domain, and access credentials belong to you.
What happens after launch?
We monitor the initial launch period and resolve technical issues. Ongoing care, SEO, and development are available separately.
Free introductory consultation
Let’s discuss what your website should earn.
Choose an available 20-minute slot. After selecting a time, add your contact details and a few project notes right here.
Valeriy Lyalin Happy to help with anything · studio@vello.cz