Case study · SaaS website
MailMates
A product website for an AI assistant in Gmail that explains a complex feature without technical clutter.
Project overview
MailMates / 2026MailMates helps people work with email directly inside Gmail. The website needed to show what the product does, who it helps, and why it is worth trying within a few moments.
- Product
- AI assistant for Gmail
- Primary goal
- Explain the product simply
- Platform
- Responsive website
Challenge
Challenge
The AI product does more than a single hero can explain. A technical feature list would slow visitors down before they understood the main benefit.
Solution
Solution
We structured the story around real email tasks. Concise copy, product demonstrations, and a clear hierarchy lead from the problem to installation.
Outcome
Outcome
The result is a fast product website with a focused message and one clear primary action: add MailMates to Gmail.