Case study · Custom website
Pejskoví
A new dog-care service needed to feel trustworthy from day one and turn an early idea into bookings.

Project overview
Pejskoví / 2026Pejskoví started with only an idea. Vello created the visual directions, content, custom design, and finished website so visitors could understand the service and move naturally towards a booking.
- Starting point
- An early idea
- First concepts
- 5 visual directions
- After launch
- 7 bookings
Challenge
Challenge
Build both the brand and website from scratch while explaining a new service clearly to dog owners who need a quick solution.
Solution
Solution
We began with five visual directions. The selected route became a focused website with a clear offer, strong trust signals, and a short path to booking.
Outcome
Outcome
The website launched the following week and, according to its owner, generated seven bookings straight away.
Within days I had five visual directions to choose from. We launched the following week and already have seven bookings.